UMU’s Privacy Policies

An updated version of our Privacy Policies takes effect on March 31, 2020.

Welcome to UMU!

Thanks for using UMU products and services (“Services”). The Services are provided by UMU Technology CO., LTD (Hong Kong) (“UMU”), located at Rooms 06, 13A/F., South Tower, World Finance Centre, Harbour City, 17 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong SAR.

By using our Services, you are agreeing to these terms. Please read them carefully.

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

We build a range of services that help millions of people daily to teach, train and learn in new ways. Our services include:

You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a UMU Account if you want to create and manage content like courses or learning programs, or see more relevant learning contents. And you can use many UMU services when you’re signed out or without creating an account at all, like browsing on UMU or watching learning videos.

If you have any questions about this Privacy Policy, you can contact us by sending an email to


We want you to understand the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which course or learning program you might like. The information UMU collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.

When you’re not signed in to a UMU Account, we store the information we collect with cookies tied to the browser, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your UMU Account, which we treat as personal information.

Things you create or provide to us

When you create a UMU Account, you provide us with personal information that includes your name and a password. You can also choose to add a phone number or payment information to your account. Even if you aren’t signed in to a UMU Account, you might choose to provide us with information — like an email address to receive updates about our services.

Information we collect as you use our services

Your apps, browsers & devices

We collect information about the apps, browsers, and devices you use to access UMU services, which helps us provide features like automatic product updates and dimming your screen if your battery runs low.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, and the date, time, and referrer URL of your request.

We collect this information when a UMU service on your device contacts our servers. This information includes things like your device type, carrier name, crash reports, IP address.

Your activity

We collect information about your activity in our services, which we use to do things like recommend a course or learning program you might like. The activity information we collect may include:

Your location information

We collect information about your location when you use our services, which helps us offer features like training service available near you.

Your location can be determined with varying degrees of accuracy by:

The types of location data we collect depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app.

We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertisers to provide advertising and research services on their behalf.

We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.


We use data to build better services

We use the information we collect from all our services for the following purposes:

Provide our services

We use your information to deliver our services, like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.

Maintain & improve our services

We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services.

Develop new services

We use the information we collect in existing services to help us develop new ones.

Provide personalized services

We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results.

Measure performance

We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the course you interact with to help course designers understand the performance of their course design.

Communicate with you

We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your UMU Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact UMU, we’ll keep a record of your request in order to help solve any issues you might be facing.

Protect UMU, our users, and the public

We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm UMU, our users, or the public.

We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized learning content, or other features tailored to how you use our services.

And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, UMU video practice features provide useful feedback when people exercise across the globe by recognizing common face and gesture patterns when you use it.

We may combine the information we collect among our services and across your devices for the purposes described above.

If other users already have your UMU account or other information that identifies you, we may show them your publicly visible UMU Account information, such as your name and photo. This helps people collaborate a course or class with you, for example.

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.


You have choices regarding the information we collect and how it's used.

This section describes key controls for managing your privacy across our services.

Managing, reviewing, and updating your information

When you’re signed in, you can always review and update information by visiting the services you use. For example, ‘My Videos’ and ‘My Document’ are both designed to help you manage specific types of content you’ve saved with UMU.

Your personal information

Manage your contact information, such as your name, email, and phone number, at the personal info section.

Exporting, removing & deleting your information

You can export a copy of audio slides, video, live stream session in your UMU Account if you want to back it up or use it with a service outside of UMU.

You can also request to remove content from specific UMU services based on applicable law.

To delete your information, you can:

There are other ways to control the information UMU collects whether or not you’re signed in to a UMU Account, including:


When you share your information

Many of our services let you share information with other people, and you have control over how you share. For example, you can share a video course publicly or you can decide to keep your videos private. Remember, when you share information publicly, your content may become accessible through search engines, including Google Search, Yahoo, and other search engines.

When you’re signed in and interact with some UMU services, like leaving comments on a video session or participating in a discussion, your account name and photo appear next to your activity.

When UMU shares your information

We do not share your personal information with companies, organizations, or individuals outside of UMU except in the following cases:

With your consent

We’ll share personal information outside of UMU when we have your consent. We’ll ask for your explicit consent to share any sensitive personal information.

With domain administrators

If you’re a student or work for an organization that uses UMU services (like UMU Enterprise), your domain administrator and resellers who manage your account will have access to your UMU Account. They may be able to:

For external processing

We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

For legal reasons

We will share personal information outside of UMU if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

We may share non-personally identifiable information publicly and with our partners — like trainers, training managers, teachers, speakers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for measurement purposes using their own cookies or similar technologies.

If UMU is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.


We build security into our services to protect your information

All UMU products are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

We work hard to protect you and UMU from unauthorized access, alteration, disclosure, or destruction of information we hold, including:


You can export a copy of your information or delete it from your UMU Account at any time

You can export a copy of content in your UMU Account if you want to back it up or use it with a service outside of UMU.

To delete your information, you can:


We retain the data we collect for different periods of time depending on what it is, how we use it, and how you configure your settings:

When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.


We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.

Data transfers

We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.


When this policy applies

This Privacy Policy applies to all of the services offered by UMU Technology CO., LTD and its affiliates. This Privacy Policy doesn’t apply to services that have separate privacy policies that do not incorporate this Privacy Policy.

This Privacy Policy doesn’t apply to:

Changes to this policy

We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. If changes are significant, we’ll provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).